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AWStats is an incredibly advanced web analytics tool capable of analysing data from Internet sources such as websites,
streaming media, e-mail, ftp and mail server log files. The data analyzed is presented visually in the form of graphs. The graphically depicted statistics filter the information
providing only that which is required for satisfying users' business intelligence needs.
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AWStats is free:
This is a free tool available from iLead Online. Clients hosting their sites with iLead Online and those signed
up for their Traffic Generating Solutions are immediately equipped with AWStats reporting. For clients who do not host with
iLead Online alternative software is provided to ensure that AWStats functionality is enabled.
Monitors website activity:
AWStats allows our clients to monitor their website activity in a number of different ways, depending on what their needs
are. It provides information such as the number of visits, keywords used, visit origins and much more all accessible through
a single convenient control panel.
Measures website performance:
AWStats allows you to measure the performance of your website, so that you can make timely and effective adjustments if
and when required. Information is immediately available, and if used regularly your AWStats functionality will ensure that
you always have complete control over your website.
Communicates your visitor's preferences:
AWStats is more than just a website performance measure or web analytics tool, it is the means by which your clients
communicate their tastes, likes and dislikes to you. It allows you to know, in real time which links are popular, what
content is appealing and whether a promotion is effective or in need of attention.
It removes speculation and doubt from your Internet marketing strategy, allowing you make informed decisions
AWStats Comprehensive Reporting Features include:
Searches
Indicates the countries, hosts, authenticated users, unresolved IP addresses, spiders and bots from which searches originate.
Referrals
Provides information with regards to the origins of referrals, be it search engines, directly typing the IP address or linking
from other sites and directories.
Keywords / phrases used
Provides information with regards to the keywords and key search phrases used.
Visits
Provides a summary of hourly, daily, weekly and monthly visits.
Number of return visits vs. unique and first time visits
Indicates the number of return, unique and first time visits.
Page Visits
Indicated which pages were visited and which ones were used for entry and exit purposes.
User Behaviour
Indicates how many users added the site to their favourites.
Navigation
Shows how a site was navigated.
Errors
Provides information with regards to the number and nature of website errors.
Time
Indicates how much time was spent on each page.
Facilitates Competitive Internet Marketing
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The above features make it possible for you to track user behaviour by monitoring the ways in which
visitors navigate your website, the pages they visit and which pages they spend the most time on. It
also provides you with relevant information as to the most common origins and referral methods, not to
mention alerting you to page errors.
Knowledge with regards to search origins, such as geographical
locations allows you to adapt submission strategies to the regions from which your clients originate.It also allows you identify prosperous new markets to target. Page errors can be addressed instantly,
minimising the loss of sales due to unforeseen mishaps. Dead pages and those with minimal activity can also
be identified and removed.
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Using the information provided by AWStats you can identify your websites strengths and weaknesses,
capitalising on the strengths and addressing the weaknesses. In the long run this allows you to compete
more effectively in your online environment.
Keywords - Your no.1 Search Engine Optimisation Instrument
Make no mistake, keywords and or key search phrases are your no. 1 search engine optimisation instrument.
Knowledge regarding the most effective and popular keywords / phrases is utterly invaluable in the Internet
marketing game. AWStats can provide you with the information to ensure that you allocate appropriate resources
to the right keywords.
AWStats gets 10 out of 10
The measurement, tracking and reporting functions are a critical component of an effective Internet
marketing strategy. As with any worthwhile business strategy, your Internet marketing strategy is incomplete
unless incorporates a measurement tool which is:
- cost effective,
- user friendly,
- capable of capturing and analysing data
- presents data in an understandable format,
- identifies relevant keywords,
- monitors website activity,
- measures website performance,
- communicates your visitor's preferences,
- provides comprehensive reporting features and
- facilitates competitive Internet marketing.
AWStats is a single product which meets all the above requirements. This product
gets 10 out 10 from iLead Online and is used widely throughout their client network.
