Tools, Newsletters and E-mail Promotions
New media technology, particularly the internet has had a profound impact on the way we communicate.
Interaction is easier and quicker than ever before. One result of the shift to digitally mediated communication
is the formation of a network of internet users and the increasing usage of technology for social communication.
People with common interests often share information via e-mail, in forums, chat rooms, blogs and via sms.
iLead Online utilises three means of activating viral marketing campaigns, they include the
provision of useful tools, newsletters and e-mail promotions.
— J. Nortje (Marketing Director)
A Social Trend
It is fast becoming a trend to share valuable information within your social network. Should a particular
user find information, products or services that he finds valuable, he will not hesitate to share that
information amongst his own network of users, who will in turn pass that information along to their
respective networks. In this way valuable information has a tendency to spread, much like a virus,
hence the term Viral Marketing.
This trend provides a unique opportunity to transmit information to an interested audience. The
information may in all likelihood be accompanied by an endorsement from a trusted party. Since an
individual may be more likely to be positively inclined towards a product because a friend,
colleague or associate has recommended it, a promising internet marketing opportunity is presented.
iLead Online utilises three means of activating viral marketing campaigns, they include the
provision of useful tools, newsletters and e-mail promotions. These tried and tested techniques increase
exposure, enhance brand awareness and generate traffic for your website whilst providing value added
services for your clientele.
What are Viral Marketing Tools?
Viral marketing tools refer to useful functions presented by organisations, on websites, for the general
use of site visitors. Examples of useful tools are calendars, calculators, analytical programs and prediction
kits related to your industry. Should your client find these items useful they will visit your website
regularly to make use of them and also refer friends and associates to your website.
Some of the most practical applications of tools I have come across include an online tyre calculator for
people wishing to upsize or downsize their wheels. A massive online wheel and tyre company's website includes
this intelligent tool which provides practical information and at the same time promotes their products.
Viral marketing tools refer to useful functions presented by organisations, on websites, for the general
use of site visitors.
— J. Nortje (Marketing Director)
Another wonderful example is a media owner who provided an online media selection tool which allows you to
enter your target geographical area and provides you with a list of possible media vehicles, including
demographics, cost, LSM's and other decision making information.
Create Personalised Tools
The possibilities are endless; with the right expertise almost any tool can be created. Viral marketing
provides an incredible opportunity for driving traffic to your website. You almost cannot afford not to
engage the services of a company like iLead Online who is experienced at enhancing website's for value
added functionality.
